Tequila Don Julio Launches $225 Gold-Finish 1942 Bottle for FIFA 2026
Tequila Don Julio introduced a gold-finish limited-edition 1942 bottle celebrating FIFA World Cup 2026, priced at $225 in the United States and Canada and available through fine spirits retailers. The launch is backed by a Made to Be Raised film starring Thierry Henry, supported by out-of-home and digital advertising.
1. Limited-Edition Bottle Design
Tequila Don Julio has reimagined its flagship 1942 añejo with a gold-luminous finish and malachite closure inspired by the FIFA World Cup trophy silhouette. The bottle bears official FIFA World Cup 2026 marks and transforms the collectible into a celebratory trophy that fans can raise.
2. Marketing Campaign and Film
The brand debuted Made to Be Raised, a cinematic :30 spot directed by Leigh Powis and starring Thierry Henry, capturing the celebratory gesture symbolic of world football triumphs. Campaign elements include out-of-home placements in host cities, strategic digital buys, and broadcast spots during tournament matches.
3. Availability and Pricing
The limited-edition bottle is available now in the United States and Canada with a suggested retail price of $225 through fine spirits retailers and online platforms such as ReserveBar.com, Caskers.com and TheBar.com. This release marks only the second design reimagining of Don Julio 1942 following last year’s Peggy Gou collaboration.
4. Brand Impact and Consumer Engagement
As an Official FIFA World Cup 2026 partner, the release aims to reinforce Tequila Don Julio’s luxury positioning and drive premium sales during the tournament cycle. Fans can follow @donjuliotequila for social and experiential activations promising exclusive events in key markets.