Tesla Slashes Cybertruck Price to $59,990 in 10-Day Sale as Deliveries Drop 48%
Tesla cut Cybertruck starting price to $59,990 for the dual-motor AWD model in a 10-day promotion beginning Feb. 20, with CEO Musk warning post-deal pricing will depend on demand. Cybertruck deliveries plunged 48% to 20,237 units in 2025, representing under 10% of its 250,000-unit annual production goal.
1. Limited-Time Price Cut Details
Starting Feb. 20, Tesla offers the dual-motor, all-wheel-drive Cybertruck at a promotional price of $59,990 for 10 days, after which CEO Musk said pricing will be adjusted based on observed demand at this level.
2. Sales Performance Slump
Cybertruck deliveries fell from 39,965 units in 2024 to 20,237 in 2025, marking a 48% drop and falling below 10% of Tesla’s originally planned 250,000-unit annual production run.
3. Production and Demand Outlook
With the end of federal EV tax credits and softer market demand, Tesla faces decisions on whether to extend the sale, set a new price point to stabilize volumes, or reallocate production capacity toward its Optimus humanoid robot and other vehicles.