The Trade Desk Forecasts $678M in Q1 Revenue as CTV Hits Half of Business
The Trade Desk’s connected TV channel accounted for about half of its Q4 2025 revenue and evaluates roughly 20 million ad opportunities per second using biddable, data-driven buying. It launched the Ventura Ecosystem in February 2026 and projects at least $678 million Q1 revenue, up 10% year-over-year, with $195 million adjusted EBITDA.
1. CTV Growth and Platform Reach
The Trade Desk’s connected TV platform accounted for about half of its Q4 2025 revenue and positions the company to capture premium streaming ad budgets, evaluating roughly 20 million ad opportunities per second through its open Internet network.
2. Biddable, Data-Driven Buying Model
Advertisers are shifting from fixed insertion orders to real-time biddable transactions that leverage the platform’s extensive data inputs, enabling objective decision-making across large volumes of impressions without steering toward owned inventory.
3. Ventura Ecosystem Launch
In February 2026, the company introduced the Ventura Ecosystem as an industry-wide collaboration to enhance transparency, fairness and revenue efficiency in streaming, aiming to attract sophisticated advertisers and content owners.
4. Q1 2026 Financial Guidance
For the first quarter of 2026, The Trade Desk forecasts at least $678 million in revenue, a 10% year-over-year increase, and anticipates approximately $195 million in adjusted EBITDA, reflecting continued momentum in its video advertising business.