Tilray Secures Exclusive Carlsberg US License Starting January 2027 for Four Brands
Tilray Brands secured a multi-year US license from Carlsberg to brew and distribute Carlsberg, Carlsberg Elephant, 1664 and Kronenbourg 1664 Blanc starting January 1, 2027. Technical signals show the stock trading 15.2% below its 50-day SMA with a neutral RSI of 42.07 and a bullish MACD indicating potential upside momentum.
1. Multi-Year Carlsberg Licensing Deal
Tilray Brands has entered an exclusive multi-year licensing agreement with the Carlsberg Group, granting rights to produce, market and distribute Carlsberg-branded beers in the United States. The agreement supports Tilray’s strategy to leverage its beverage production infrastructure and expand its presence in the US market.
2. Brands and US Market Expansion
Under the agreement, Tilray will brew and distribute Carlsberg, Carlsberg Elephant, 1664 and Kronenbourg 1664 Blanc across the US starting January 1, 2027. This partnership taps the second-largest global beer market and aims to drive long-term value through established brand equity and operational scale.
3. Technical Indicators Signal Mixed Momentum
The stock trades 3.8% below its 20-day simple moving average and 15.2% below its 50-day SMA, indicating a bearish short-term trend. An RSI of 42.07 sits in neutral territory while the MACD has crossed above its signal line, suggesting potential upward momentum if sustained.
4. Earnings Outlook and Analyst Activity
Tilray is set to report fiscal Q1 results on April 7, 2026 with analysts forecasting an EPS loss of $0.01 and revenue of $203.24 million. The stock carries a Hold consensus, and its 12.38% weight in the Amplify Alternative Harvest ETF could trigger significant ETF-driven flows.