Tilray’s Blue Point Debuts Magic Hour IPA with 6% ABV in 4-State Launch
Tilray’s Blue Point Brewing is introducing Magic Hour IPA, a 6% ABV year-round IPA offered on draft and in 6-pack 12oz cans across NY, CT, PA and NJ. Brewed with Citra, Nectaron and Anchovy hops for bright tropical character and a dry finish, it complements the brewery’s Toasted Lager.
1. Product Launch
Blue Point Brewing, a Long Island craft brewery owned by Tilray Brands, has introduced Magic Hour IPA as a permanent addition to its lineup. The new product aims to expand the brand’s reach beyond its flagship Toasted Lager by offering an IPA designed for both enthusiasts and new drinkers.
2. Brewing Details
Magic Hour IPA features a 6% ABV and is crafted using Citra, Nectaron and Anchovy hops. By monitoring pH levels during brewing, the beer achieves a bright, tropical hop profile with minimal burn and a clean, dry finish.
3. Distribution
The IPA is available on draft and in 6-pack 12oz cans at Blue Point taprooms and outlets across New York, Connecticut, Pennsylvania and New Jersey. Placement includes grocery stores, convenience shops and bars to maximize consumer access in key East Coast markets.