Tilray’s BrewDog Offers £1 Million Free Pints if Eligible Team Reaches World Cup Final
TLRY•Tilray-owned BrewDog is offering a £1 million tab of free pints if England, Scotland or the U.S. reach the 2026 FIFA World Cup final at participating pubs. Fans wearing an eligible jersey can claim up to two free pints per person, first-come, first-served in UK, Ireland and select U.S. venues.
1. Promotion Overview
Tilray-owned BrewDog will offer up to £1 million in free pints if England, Scotland or the U.S. reaches the final of the 2026 FIFA World Cup, activating a bar tab from July 20. This marks potentially the world’s largest bar tab tied to a sporting event.
2. Redemption Terms
Fans wearing an England, Scotland or U.S. national team jersey can claim up to two free pints per person on a first-come, first-served basis while funds and stock last. Redemption excludes franchised BrewDog bars and requires valid ID and compliance with local drinking age laws.
3. Participating Venues
The offer applies at Tilray-owned BrewDog pubs in Scotland, England, Ireland and Las Vegas, plus Tilray-operated brewpubs including SweetWater Brewing, 10 Barrel, Blue Point, Breckenridge, Montauk and Terrapin. Ohio and Oregon locations are excluded due to local regulations.
4. Corporate Impact
The promotion underscores Tilray’s drive to strengthen its beverage platform and foster consumer engagement through live sports experiences. By leveraging high-profile events, the company aims to boost foot traffic and brand loyalty across its global hospitality venues.
