Toll Brothers has officially opened its sales center at 400 Cookman Avenue in Asbury Park, New Jersey, and begun presales for 400 Lake at Asbury Park, a new waterfront townhome community. The development comprises 48 modern, 3- and 4-story townhomes steps from Wesley Lake and the Atlantic shoreline. With the sales center now operational, the company expects to convert strong early Web leads into contracts by mid-quarter, supporting fourth-quarter revenue recognition.

Homebuyers can select among four distinct floorplans ranging from 1,625 to over 2,108 square feet, featuring 2 to 4 bedrooms, up to 3.5 baths, one- or two-car garages and rooftop terraces with ocean and lake views. Starting prices at $1.19 million position the project at the high end of the Asbury Park market; Toll Brothers anticipates absorption rates of two to three homes per month, reflecting robust demand for coastal luxury housing within five blocks of the historic boardwalk and entertainment venues like The Stone Pony.

400 Lake at Asbury Park represents Toll Brothers’ 60th market nationwide and underscores its continued push into high-barrier coastal markets. The company’s integrated design studio streamlines customization, while quick-move-in inventory slated for spring delivery enhances near-term cash flow. Toll Brothers recently secured its ninth consecutive #1 ranking as Most Admired Home Builder by Fortune and added Builder of the Year honors from both Builder magazine and Professional Builder, strengthening its brand premium ahead of the spring selling season.