Townsquare Media partners with Lakes Media Network on digital advertising in Virginia, North Carolina
TSQ•Townsquare Media entered a strategic digital advertising partnership with Lakes Media Network, whose sales teams will use Townsquare Ignite tools for coordinated radio and digital campaigns across Southside Virginia and Northern North Carolina.
1. Partnership details
Lakes Media’s sales teams will use Townsquare’s proprietary programmatic platform, audience targeting and performance reporting for coordinated radio and digital campaigns. The collaboration targets advertisers across Lakes Media’s footprint in Southside Virginia and Northern North Carolina.
2. Media Partnerships unit
The partnership expands Townsquare Ignite’s white-label Media Partnerships business, which Townsquare launched in 2024 to extend its digital advertising tools to other local media companies.
