Toyota will host a free two-day 'Lost & Found: The Challenge' activation at Westfield Century City on May 30-31, transforming Forza Horizon 6's barn find gameplay into a real-world discovery event. It features a Land Cruiser vehicle, interactive puzzles, racing simulators and sweepstakes for Xbox consoles and game copies.
Toyota will host a free two-day 'Lost & Found: The Challenge' activation at Westfield Century City on May 30-31. The pop-up will run from 10 a.m. to 8 p.m. on Saturday and from 11 a.m. to 7 p.m. on Sunday, inviting the public to explore a Japanese-themed barn structure modeled after Forza Horizon 6 gameplay missions.
Guests will peer through hidden openings to solve puzzles tied to Land Cruiser heritage and uncover clues inspired by the game. The centerpiece Land Cruiser featured on Forza Horizon 6 cover art will be displayed alongside other Toyota vehicles, while two racing simulators let attendees test-drive Forza Horizon 6 and earn collectible prizes and sweepstakes entries for custom Xbox consoles and digital game copies.
This activation aims to deepen engagement between Toyota and gaming communities by blending automotive culture with interactive gameplay. Leveraging the launch of Forza Horizon 6, Toyota showcases its Land Cruiser legacy, drives brand visibility and extends outreach through limited-edition merchandise giveaways and social media activations.
