Under Armour Shares Plunge 18% After Q1 Loss of $0.04 on $1.17 B Revenue Miss
Under Armour posted an adjusted Q1 loss of $0.04 per share on $1.17 billion in revenue, missing analyst estimates and triggering an 18% share decline. Management cited rising Middle East–related cost pressures and planned marketing investments as headwinds that could erode fiscal 2027 profit margins.
1. Q1 Financial Results
Under Armour recorded an adjusted first-quarter loss of $0.04 per share on revenue of $1.17 billion, with both metrics falling short of consensus estimates and extending a trend of earnings underperformance.
2. Cost Pressures and FY2027 Guidance
Executives highlighted increased cost pressures tied to the Middle East conflict alongside planned incremental marketing spend, warning these factors could compress profit margins throughout fiscal 2027.
3. Stock Reaction and Analyst Sentiment
Shares plunged about 18.5% to reach a four-month low, widening the year-over-year deficit to roughly 20%, while most analysts maintain hold ratings and the average 12-month price target sits 56.7% above current levels.