Unilever agrees to sell Welly bandage brand to Forward Consumer Partners
UL•Unilever agreed to sell Welly Health PBC to private-equity firm Forward Consumer Partners, with no financial terms disclosed. The deal is expected to close in the fourth quarter, subject to customary closing conditions.
1. Sale agreed
Unilever said it agreed to sell Welly Health PBC, known for its colorful adhesive bandages, to Forward Consumer Partners. The companies did not disclose financial terms, and the deal is expected to close in the fourth quarter, subject to customary closing conditions.
2. Welly background
Unilever acquired a majority stake in Welly in 2021 from co-founder Eric Ryan. Forward said the acquisition would mark its first investment in the consumer health sector, and Ryan will return as a strategic advisor and board member.
