Viant Technology bounces after co-founders secondary offering scrapped

Advertising tech firm Viant Technology's DSP.O shares were up 8.8% at $10.90 before the bell on Friday after the secondary offering was pulled.

Irvine, California-based Viant said it and a stockholder decided to withdraw the offering of 8.5 million shares due to current market conditions, according to an SEC filing.

DSP shares finished down 19% on Thursday, suffering their steepest decline since March 4, 2025, after the offering was launched late Wednesday by an entity tied to Viant co-founders and brothers Tim, Chris and Russ Vanderhook.

At Thursday's close, DSP shares were down about 17% year to date.

All 11 analysts covering the stock are bullish, with a median price target of $19, according to LSEG data.

Viant IPOd in 2021 at $25.