Visa research flagged a “couch economy” shift, with more consumer spending moving to online, in-app, subscriptions, delivery and recurring home services.
- U.S. domestic payment volume online or in-app rose to 58% in 2026 from 48% in 2019.
- Streaming subscriptions reached more than 17% of U.S. cards, versus roughly 6% tied to cinema or concert spending.
- Food delivery broadened beyond affluent early adopters; UAE cards active on food delivery apps rose to nearly 30% in 2026 from about 2% in 2018.
- Frequent online purchasing increased in the U.K.; cards making 10+ online or in-app purchases per month rose to nearly 28% from 15% in 2018.
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