Visa and TreviPay Launch Pay by Invoice Service Targeting $58T B2B Market

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Visa and TreviPay have launched a Pay by Invoice solution for Visa-issuing banks to capture share of the $58 trillion North American B2B payments market. The service integrates TreviPay’s order-to-cash automation with Visa’s network, enabling issuers to offer early payments within two days and flexible net terms.

1. Unrivaled Scale in Global Payments

Visa processed a record 257.5 billion transactions in fiscal 2025, underscoring its dominant position in the shift from cash to digital payments. With a network spanning more than 200 countries and territories, the company’s infrastructure handled over $14 trillion in total volume last year. This unparalleled reach allows Visa to capture incremental revenue from both consumer and commercial segments, particularly as e-commerce penetration climbs above 20 percent of global retail spending.

2. Stronger Margins and Attractive Valuation

Visa’s operating margin of 56 percent and gross margin of 77.3 percent outpace many peers, reflecting the high-leverage nature of its payments network. The company’s market capitalization stands at approximately $623 billion, with a price-to-sales ratio of 18—below its five-year average of 20—and a price-to-earnings multiple of 32 versus a long-term average of 33. At the same time, its dividend yield of 0.8 percent sits near the midpoint of the past decade’s range, offering income along with growth potential under a valuation that remains lower than key rival Mastercard on most historical metrics.

3. Expansion of Value-Added Services

Beyond transaction processing, Visa is broadening its revenue streams through value-added services such as risk management, data analytics and consulting. In fiscal 2025, these services contributed over $6 billion in revenue, up 18 percent year-over-year. The company has inked partnerships with more than 40 financial institutions to roll out Visa Credential Token Service—an end-to-end solution that secures digital wallets and card-on-file payments. This diversification reduces exposure to pure volume-based fees and positions Visa to capture higher-margin opportunities in markets like embedded finance and real-time account-to-account transfers.

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