Wedbush Maintains Uber Neutral Rating with $78 Target; Tipping Law Could Add $550M Costs

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Wedbush analysts kept a Neutral rating on Uber with a $78 price target, citing softening demand and limited upside for mobility gross bookings. Meanwhile, a judge denied Uber’s bid to block New York City’s law mandating 10% tip suggestions, potentially reducing orders and adding $550 million in worker costs.

1. Cautious Q4 Earnings Outlook

Wedbush analysts have maintained a Neutral stance on Uber heading into the company’s fourth-quarter results, citing achievable consensus estimates but limited upside potential. They highlighted a softening demand environment in ride-hailing and lingering macroeconomic uncertainty as key factors that may cap growth. While Uber’s delivery segment continues to generate healthy contribution profit, mobility gross bookings face downside risk without new catalysts, resulting in a balanced risk-reward profile for investors.

2. New York Tipping Law Ruling

Uber and DoorDash recently lost their bid to block New York City’s tipping law, with U.S. District Judge George Daniels finding the companies unlikely to succeed on their free-speech challenge. Under the new regulation, apps must prompt customers to tip delivery workers at checkout and suggest minimum tip levels. Uber argued that the requirement amounts to forced solicitation, but regulators noted prior interface changes had already reduced tip volume and cost workers over half a billion dollars. The law takes effect January 26, and Uber has signaled it will comply while evaluating operational impacts.

3. Upgrade on Long-Term Fundamentals

In a separate analyst update, Uber received a consensus upgrade to Buy, driven by its strong platform moat and sector-leading profitability metrics. Despite concerns about autonomous vehicle competition from Tesla and Waymo, analysts project that robotaxis will capture only around 7.5% of total ride volume by 2030, leaving Uber’s economics largely intact for the remainder of the decade. Management’s focus on cost discipline, margin expansion in delivery and continued scaling of mobility services underpin the more optimistic outlook.

Sources

BPS