Weibo Reports 41% Emissions Cut, RMB790M Raised in 2025 ESG Update
Weibo’s 2025 ESG report reveals a 41% reduction in Scope 3 greenhouse gas emissions and over RMB790 million raised via its Charity Platform supporting 24,000 welfare projects. The report also notes 80 million MAUs on its AI-powered Intelligent Search and ISO 27001 certification covering all app operations.
1. Charity Platform Surpasses RMB790 Million in Fundraising
In 2025, Weibo’s Charity Platform facilitated more than 2.52 million individual donations and raised over RMB790 million for 24,000 public welfare projects. Annual corporate donations exceeded RMB16 million, supporting disaster relief efforts and rural education initiatives, while collaboration with governments and NGOs amplified social impact.
2. AI-Driven Features Boost Engagement and Ad Revenue
Weibo integrated large language models across its product suite, propelling Intelligent Search to over 80 million monthly active users by December 2025. AI-generated ad creatives accounted for 40% of consumption in real-time bidding feed ads, while a diverse ecosystem of 43 content verticals enriched user experiences.
3. Full-Coverage ISO 27001 Certification and AI Ethics Framework
The company achieved 100% ISO 27001 Information Security Management System certification for its app operations and secured National Classified Protection Level 3 status. Enhanced governance includes a four-layer security mechanism and transparent AI algorithms in search and recommendation to uphold fairness and user privacy.
4. Workforce Diversity and Green Operations Deliver Results
Female employees comprised 55% of staff, with women holding 49% of STEM roles and 59% of revenue-generating positions, supported by 100% training coverage and 26 average training hours per employee. Green initiatives cut Scope 3 emissions by 41%, achieved a 5.6% water conservation rate, and delivered data centers with PUE of 1.25 and at least 50% green power use.