Wikitree Deploys Taboola's DeeperDive GenAI to Boost Engagement and Ad Revenue
TBLA•Taboola’s GenAI engine DeeperDive will be integrated on Wikitree’s website to provide on-site AI-driven answers using its proprietary content, aiming to boost reader engagement and session length. The partnership also enables new high-intent ad placements within the AI interface, opening additional revenue streams for Wikitree.
1. Partnership Agreement
Wikitree has selected Taboola’s DeeperDive, a generative AI answer engine, to embed directly into its website. The agreement aims to leverage on-site AI search capabilities to connect readers with contextual answers derived from Wikitree’s own content library.
2. Features of DeeperDive
DeeperDive taps into years of proprietary, real-time content created by journalists to deliver instant, conversational answers to user queries. It also prompts follow-up questions and links to relevant stories, promoting deeper content exploration on the publisher’s site.
3. Engagement and Revenue Impact
By meeting readers with intuitive AI-driven interfaces, Wikitree expects increases in session length and page views per visit. The integration introduces high-intent ad placements within AI results pages, offering a new monetization channel for the publisher.
