Xcel Brands Partners with KBL for Coco Rocha Ready-to-Wear Production
XELB•Xcel Brands has inked a licensing agreement with KBL Group to produce OFF/DUTY by Coco Rocha ready-to-wear collections, leveraging KBL’s sourcing, product development and manufacturing capabilities. The collaboration aims to expand the brand’s wardrobe essentials across multiple retail channels and support its accelerated growth.
1. Licensing Agreement Secured
Xcel Brands and KBL Group have entered into a licensing agreement designating KBL as the production partner for OFF/DUTY by Coco Rocha’s ready-to-wear collections. Under the deal, KBL will handle sourcing, product development, manufacturing and end-to-end supply chain management to bring the brand’s vision to market.
2. Operational and Production Expertise
KBL Group will leverage its global sourcing networks and manufacturing facilities to meet quality and volume requirements for the collection. With a legacy dating back to 1985, KBL’s experience in optimizing production efficiency and craftsmanship is expected to ensure timely delivery and high standards.
3. Growth and Distribution Plans
The partnership aims to expand OFF/DUTY’s elevated wardrobe essentials across digital, brick-and-mortar and live-stream retail channels. Xcel Brands anticipates that the broadened distribution and enhanced product offerings will drive greater brand visibility and sales momentum.
