Yum! Brands: Pizza Hut Launches $11.99 Heart Pizza, Target Raised to $178
Pizza Hut is selling medium one-topping Heart-Shaped Pizzas for Valentine’s Day at $11.99 starting February 10 through February 22 with a campaign featuring Backstreet Boys’ Nick Carter and Howie Dorough. Bank of America raised Yum! Brands’ price target to $178 from $173 following strategic marketing initiatives.
1. Heart-Shaped Pizza Promotional Campaign
On February 10 Pizza Hut reintroduced its Heart-Shaped Pizza in the U.S. with a limited-time Valentine’s Day offer. The medium one-topping pizzas are priced at $11.99 on hand-tossed crust and arrive uncut, available online through February 22 in conjunction with social spots starring Nick Carter and Howie Dorough.
2. Analyst Price Target Revision
Also on February 10, Bank of America lifted its price target for Yum! Brands from $173 to $178. The upgrade reflects confidence in effective promotional strategies like the Heart-Shaped Pizza campaign and supportive digital sales trends.