Zebra Technologies climbed 14 positions on Computerworld’s 2026 Best Places to Work in IT list, securing the #37 ranking among large organizations compared with #51 in 2025. This marks the company’s strongest showing since first appearing on the list, underscoring sustained improvements in employee engagement. The Computerworld evaluation draws on a detailed survey covering benefits, career development, training and retention programs, as well as direct employee feedback on culture, leadership effectiveness and work–life balance.

With approximately 10% of annual revenue allocated to research and development, Zebra underscores its strategy of investing in next-generation hardware, software and AI‐driven automation solutions. That level of R&D spend—among the highest in the industrial technology sector—supports internal career paths in areas such as digital workflow design and AI analytics. Investors should note that a strong pipeline of patented innovations not only enhances customer value in retail, manufacturing, healthcare and logistics, but also serves as a powerful recruitment and retention tool in a tight IT labor market.

Zebra’s vision of digitized, automated and intelligent frontline operations spans a global partner ecosystem and customer base in more than 100 countries. By integrating real-time data capture, asset visibility and AI-powered insights, Zebra addresses critical pain points such as supply chain bottlenecks and warehouse productivity. Analysts point to continued tailwinds from e-commerce growth and warehouse automation spending, suggesting that sustained investment in talent and technology will bolster Zebra’s revenue diversification and margin expansion over the next several years.