Zepp Health’s Amazfit Secures Exclusive Three-Year Global Wearables Deal with HYROX
Zepp Health’s Amazfit has secured a three-year global exclusive smart wearables partnership with HYROX, covering smart watches, rings, cameras, glasses and straps across all HYROX events. The deal includes HYROX-specific training modes, performance-data integrations and access to the HYROX 365 network of gyms and coaches worldwide.
1. Expanded Global Partnership
Zepp Health’s Amazfit has elevated its existing regional collaboration with HYROX to a three-year global partnership, serving as the exclusive smart wearables partner across all HYROX events worldwide. The agreement cements Amazfit’s role in powering athlete experience from training through recovery at fitness races.
2. Device Categories and Integrations
The partnership covers a broad set of device categories—smart watches, rings, cameras, glasses and straps—and integrates HYROX-specific training modes and performance-data features into Amazfit’s wearable lineup and connected app ecosystem.
3. Strategic Impact for Zepp Health
By deepening its alliance with HYROX, Amazfit aims to drive sales growth across multiple wearable categories, enhance brand visibility in over 100 global fitness events annually and leverage performance integrations to attract serious competitors and enthusiasts.
4. HYROX 365 Network Expansion
The deal also extends to the HYROX 365 training network of gyms and coaches, enabling Amazfit to tap into a community of athletes and everyday users, potentially boosting subscription services and connected-device adoption.