Zillow Secures Multiyear MLB Partnership Covering Broadcast, Streaming and In-Stadium Campaigns
Zillow on March 23 signed a multiyear deal as MLB’s official real estate and home rentals marketplace partner, integrating its branding across national broadcasts, streaming, digital channels and in-stadium activations. The agreement covers spring training, home openers, All-Star Week, postseason events and Pennant Chase sponsorship.
1. Partnership Overview
Zillow has entered a multiyear agreement to become Major League Baseball’s official real estate and home rentals marketplace partner. The deal extends across the full baseball calendar—from spring training and home openers through the All-Star Week and postseason—while also securing year-round league sponsorship and presenting rights for the Pennant Chase series.
2. Marketing Activations
Under the partnership, Zillow branding will appear in national marketing campaigns on MLB Network, MLB.TV and Apple TV+, alongside digital integrations and in-stadium signage. The agreement also includes hospitality experiences at All-Star Week and postseason events, embedding Zillow messaging at key fan touchpoints throughout the season.
3. Strategic Impact
This collaboration builds on Zillow’s 2026 brand platform, 'Someday starts today,' aiming to link baseball’s milestones with the home-buying journey. By leveraging high-viewership sports programming and live events, Zillow expects to boost brand awareness, drive site traffic and engage prospective buyers, sellers and renters across its ecosystem.