BFH (Bread Financial Holdings, Inc.) Stock Analysis

Bread Financial Holdings, Inc. (BFH) is a publicly traded Financial Services sector company. As of May 21, 2026, BFH trades at $88.91 with a market cap of $3.47B and a P/E ratio of 7.84. BFH moved +3.52% today. Year to date, BFH is +14.93%; over the trailing twelve months it is +65.48%. Its 52-week range spans $38.21 to $99.13. Analyst consensus is neutral with an average price target of $95.14. Rallies surfaces BFH's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.

What is the latest BFH stock research?

Bread Financial Holdings, Inc. (BFH) research on Rallies includes live charts, financials, analyst ratings, hedge fund holdings, politician trades, insider activity, news, AI research, and community context. BFH moved +3.52% today. Analyst consensus is neutral.

BFH Key Metrics

Key financial metrics for BFH
MetricValue
Price$88.91
Market Cap$3.47B
P/E Ratio7.84
EPS$11.07
Dividend Yield0.23%
52-Week High$99.13
52-Week Low$38.21
Volume402.22K
Avg Volume0
Revenue (TTM)$3.85B
Net Income$518.00M
Gross Margin0.00%

Latest BFH News

Recent BFH Insider Trades

  • BALLOU ROGER H sold 9.69K (~$874.93K) on Apr 24, 2026.
  • Fawcett John J. bought 927 (~$57.28K) on Jul 30, 2025.
  • Fawcett John J. bought 100 (~$6.18K) on Jul 30, 2025.

BFH Analyst Consensus

8 analysts cover BFH: 0 strong buy, 3 buy, 4 hold, 1 sell, 0 strong sell. Consensus rating is neutral. Average price target: $95.14.

Common questions about BFH

What can I research for BFH on Rallies?
Bread Financial Holdings, Inc. (BFH) research on Rallies includes live charts, financials, analyst ratings, hedge fund holdings, politician trades, insider activity, news, AI research, and community context. BFH moved +3.52% today. Analyst consensus is neutral.
Does Rallies show live market data for BFH?
Rallies combines live market context with ticker research for BFH, including charts, news, financials, analyst data, institutional holdings, politician trades, insider activity, and AI research where available.
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