Does Rallies show Form 4 insider transactions for BFH?

Yes. Rallies tracks BFH insider trading and Form 4 activity, including executive purchases, executive sales, transaction dates, shares, and prices when available.

Is BFH research on Rallies investment advice?

No. Rallies provides research, data, and educational context for BFH. It does not provide personalized investment advice.

BFH (Bread Financial Holdings, Inc.) Stock Analysis - Insider Trades

Bread Financial Holdings, Inc. (BFH) is a publicly traded Financial Services sector company. As of May 21, 2026, BFH trades at $87.69 with a market cap of $3.47B and a P/E ratio of 7.84. BFH moved +3.52% today. Year to date, BFH is +14.93%; over the trailing twelve months it is +65.48%. Its 52-week range spans $38.21 to $99.13. Analyst consensus is neutral with an average price target of $95.14. Rallies surfaces BFH's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.

Who is trading BFH stock inside the company?

Recent BFH insider activity includes BALLOU ROGER H sold 9.69K, Fawcett John J. bought 927, Fawcett John J. bought 100, Fawcett John J. bought 1.00K, and Fawcett John J. bought 2.00K. Rallies tracks insider transaction dates, shares, prices, and estimated values.

BFH Key Metrics

Key financial metrics for BFH
Metric	Value
Price	$87.69
Market Cap	$3.47B
P/E Ratio	7.84
EPS	$11.07
Dividend Yield	0.23%
52-Week High	$99.13
52-Week Low	$38.21
Volume	0
Avg Volume	0
Revenue (TTM)	$3.85B
Net Income	$518.00M
Gross Margin	0.00%

Recent BFH Insider Trades

BALLOU ROGER H sold 9.69K (~$874.93K) on Apr 24, 2026.
Fawcett John J. bought 927 (~$57.28K) on Jul 30, 2025.
Fawcett John J. bought 100 (~$6.18K) on Jul 30, 2025.
Fawcett John J. bought 1.00K (~$51.02K) on Oct 28, 2024.
Fawcett John J. bought 2.00K (~$99.64K) on Aug 12, 2024.

Latest BFH News

Bread Financial Tops Q1 Expectations with $181M Net Income and $1.21B Revenue — Apr 23, 2026
Bread Financial CTO Caps AI Contracts at One Year, Eyes Outcome-Based Fees — Apr 8, 2026
Bread Financial, Academy Launch myAcademy Rewards Card with 5% Discount and 2% Back — Mar 20, 2026
Morgan Stanley Sets $92 Price Target on Bread Financial, 26.3% Upside — Mar 11, 2026
Bread Financial Partners with Ford on Co-Branded Visa Card, Loans — Mar 10, 2026

BFH Analyst Consensus

8 analysts cover BFH: 0 strong buy, 3 buy, 4 hold, 1 sell, 0 strong sell. Consensus rating is neutral. Average price target: $95.14.

Common questions about BFH

Who is trading BFH stock inside the company?: Recent BFH insider activity includes BALLOU ROGER H sold 9.69K, Fawcett John J. bought 927, Fawcett John J. bought 100, Fawcett John J. bought 1.00K, and Fawcett John J. bought 2.00K. Rallies tracks insider transaction dates, shares, prices, and estimated values.
Does Rallies show Form 4 insider transactions for BFH?: Yes. Rallies tracks BFH insider trading and Form 4 activity, including executive purchases, executive sales, transaction dates, shares, and prices when available.
Is BFH research on Rallies investment advice?: No. Rallies provides research, data, and educational context for BFH. It does not provide personalized investment advice.