BFH (Bread Financial Holdings, Inc.) Stock Analysis - AI Report

Bread Financial Holdings, Inc. (BFH) is a publicly traded Financial Services sector company. As of May 21, 2026, BFH trades at $88.90 with a market cap of $3.47B and a P/E ratio of 7.84. BFH moved +3.52% today. Year to date, BFH is +14.93%; over the trailing twelve months it is +65.48%. Its 52-week range spans $38.21 to $99.13. Analyst consensus is neutral with an average price target of $95.14. Rallies surfaces BFH's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.

What is the AI research view on BFH?

Rallies AI research for BFH combines live market data, fundamentals, news, analyst context, hedge fund holdings, politician trades, insider activity, and risk factors into a ticker-specific research workflow.

BFH Key Metrics

Key financial metrics for BFH
MetricValue
Price$88.90
Market Cap$3.47B
P/E Ratio7.84
EPS$11.07
Dividend Yield0.23%
52-Week High$99.13
52-Week Low$38.21
Volume2
Avg Volume0
Revenue (TTM)$3.85B
Net Income$518.00M
Gross Margin0.00%

Latest BFH News

Recent BFH Insider Trades

  • BALLOU ROGER H sold 9.69K (~$874.93K) on Apr 24, 2026.
  • Fawcett John J. bought 927 (~$57.28K) on Jul 30, 2025.
  • Fawcett John J. bought 100 (~$6.18K) on Jul 30, 2025.

BFH Analyst Consensus

8 analysts cover BFH: 0 strong buy, 3 buy, 4 hold, 1 sell, 0 strong sell. Consensus rating is neutral. Average price target: $95.14.

Common questions about BFH

What is the AI research view on BFH?
Rallies AI research for BFH combines live market data, fundamentals, news, analyst context, hedge fund holdings, politician trades, insider activity, and risk factors into a ticker-specific research workflow.
What data powers the Rallies AI report for BFH?
Rallies AI research for BFH combines live market data, financials, news, analyst context, hedge fund ownership, politician disclosures, insider activity, and risk factors.
Is BFH research on Rallies investment advice?
No. Rallies provides research, data, and educational context for BFH. It does not provide personalized investment advice.
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