84% of Lenders Prioritize AI, Driving Demand for Experian Ascend

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Experian’s AI report shows 84% of leading financial institutions identify AI as a high priority over the next two years and 89% foresee it playing a critical role in the lending lifecycle. Experian’s Ascend Platform now offers AI-powered risk detection and real-time decisioning, positioning the company for accelerated enterprise adoption.

1. Experian Analysis Shows Strong Impact of Credit Builders Alliance Tradelines

Experian’s latest analysis found that 70% of previously unscored borrowers who received a Credit Builders Alliance (CBA) tradeline reached prime or near-prime status within one year, significantly outperforming the 48% of unscored U.S. borrowers who achieved the same benchmark over that period. Consumers starting in deep-subprime tiers recorded an average 48-point jump in their credit score within twelve months of CBA participation. Clients served by CBA members typically begin with a lower average VantageScore (658 versus 724 for the general population), higher credit utilization rates (75% versus 67%) and greater debt-to-income ratios (33% versus 19%), underscoring the program’s role in helping financially vulnerable households build credit history through responsible lending, credit-reporting partnerships and financial coaching.

2. Experian Perceptions of AI Report Highlights Rapid Adoption and Key Challenges

In a survey of more than 200 decision-makers at leading financial institutions, 84% of respondents identified AI technology as critical or a high priority for their organization’s strategy over the next two years, and 89% expect AI to play a pivotal role across the lending lifecycle. The study revealed that 73% of institutions are concerned about the evolving regulatory environment for AI, while 65% cite data quality and readiness as a major challenge. Experian emphasizes its strengths in data ecosystem integration and advanced analytics—including recent AI-powered enhancements to its Ascend Platform—which deliver explainable, real-time decisioning, fraud prevention and demonstrable return on investment for lenders seeking transparent and compliant AI solutions.

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