American Outdoor Brands, Inc. today introduced the Claymore Connect™, a 35-lb. (including battery) ground-based clay thrower with folding legs and built-in Bluetooth connectivity that pairs with the free Caldwell Clays™ App. Priced at an MSRP of $549.99, the unit operates on a 12-volt Li-ion battery capable of launching over 350 standard clay targets per charge and displays remaining charge levels in real time. With adjustable spring tension for distances up to 55 yards and 35 degrees of angle adjustment, the Claymore Connect™ replaces bulky, cord-dependent electric throwers and positions AOUT to capture share in the fast-growing recreational shooting market.

The Caldwell Clays™ App, available on iOS and Android, serves as a central control hub for up to 10 Caldwell smart launchers—including Claymore Connect™ and ClayCopter Surface-to-Air™—from distances up to 100 yards. Key features such as Hands-Free Voice Launch, customizable target pairs, flurries and pattern presets create a subscription-friendly platform with potential for future premium content and analytics services. By transforming one-time equipment sales into ongoing digital engagement, AOUT can enhance customer retention and unlock new revenue streams in its shooting sports segment.

Building on the original 2025 ClayCopter™ handheld launcher, AOUT today detailed a full ecosystem that now includes the ClayCopter Surface-to-Air™ ground-based unit (MSRP $549.99), the battery-free Rip-Launcher™ ($99.99), and three new target offerings—UFO™, Stealth Drone™ and XV™—all made from biodegradable materials. The Surface-to-Air™ model weighs under 10 lb., holds 50 targets and operates hands-free via the Caldwell Clays™ App or an RF remote. This end-to-end product suite differentiates Caldwell® as a technology leader, broadens AOUT’s addressable market from casual backyard shooters to commercial ranges and supports cross-sell opportunities across its outdoor enthusiast portfolio.