Apple shares have tumbled roughly 15% from their all-time high in the past month, driven primarily by a risk-off environment in global equity markets. The company’s 14-day relative strength index (RSI) plunged to 18—the lowest reading since September 2008—indicating extreme oversold conditions. With quarterly earnings due next week, analysts note that Apple’s history of beating consensus estimates in 19 of the past 20 quarters, along with its 40%-plus gross margins and over $200 billion in share-buyback authorization remaining, provide a supportive fundamental backdrop for a potential rebound.

According to Counterpoint Research data for Q4 2025, Apple captured 21.8% of the Chinese smartphone market—up 28% year-over-year—outpacing local competitors Huawei and Vivo, whose shares declined to 14.6% and 15.7%, respectively. The strong performance was driven by accelerated supply of the iPhone 17 series, with the Pro models’ redesigned camera systems and increased base storage on entry-level units cited as key demand drivers. Despite lacking an on-device AI engine during the quarter, Apple’s strategic supply ramp and premium positioning enabled it to lead the world’s largest smartphone market.

Bloomberg reports that Apple plans two major upgrades to its Siri digital assistant over the next 12 months. In April, an iOS 16.4 update will enhance web search integration and on-screen content analysis. A more transformative update in iOS 17, expected later in the year, will convert Siri into a chatbot capable of conversational AI tasks similar to leading generative models. Apple’s renewed focus on AI follows its partnership to integrate Google’s Gemini models, aiming to close a gap behind rivals in AI-powered voice and assistant services.