Bank of America, U.S. Soccer Launch Soccer at Schools Program to Reach Every School by 2030
Bank of America has partnered with U.S. Soccer’s Soccer Forward Foundation to launch Soccer at Schools, aiming to equip every U.S. school with soccer resources by 2030. The initiative includes equipment donations, educator training and community clinics led by ambassadors like David Beckham to boost youth engagement ahead of FIFA World Cup 2026.
1. Program Launch and Partnerships
Bank of America and the Soccer Forward Foundation kicked off the Soccer at Schools initiative in Altadena, California, with a clinic for 500 students featuring Sir David Beckham and Sydney Leroux, and an equipment donation to local schools.
2. Goals and Scope
The program aims to equip every public school in the United States by 2030 with a Starter Kit of soccer resources, advocacy tools and training to address equity gaps in facilities, coaching and youth physical wellness.
3. Bank of America’s Role
Through its Sports with Us platform, Bank of America will fund training sessions for educators, donate equipment and leverage its national network to support State Soccer Associations, community organizations and volunteers.
4. Future Activations and Impact
Following this launch, the initiative will activate in Atlanta, Charlotte and Chicago alongside U.S. Men’s National Team events, seeking to enhance brand reputation, drive community engagement and cultivate a pipeline of future participants and volunteers.