Capri Sun Relaunches Glow-in-the-Dark Blood Moon Punch with 10,000 Giveaway
Capri Sun is relaunching Blood Moon Punch this February as a limited-edition offering with eight glow-in-the-dark collectible pouches after last year’s Moon Punch outpaced top flavors. The promotion features a 10,000-pouch giveaway over ten days to celebrate NASA’s Artemis II lunar mission and the March 3 Blood Moon.
1. Product Relaunch
Capri Sun is reviving its fan-favorite flavor under the name Blood Moon Punch for a limited February release. The offering includes eight glow-in-the-dark pouches, each depicting a different phase of the moon, reflecting the brand’s celestial theme.
2. Previous Sales Success
Last year’s Moon Punch launch generated nearly one million social media views and outpaced sales of Capri Sun’s core Fruit Punch and Pacific Cooler flavors within months. The positive consumer response prompted retailer demand for its return this season.
3. Giveaway Mechanics
To celebrate NASA’s upcoming Artemis II lunar mission and the March 3 total lunar eclipse, Capri Sun is giving away 10,000 Blood Moon Punch pouches via an online photo submission contest running for ten days. Participants submit self-captured moon photographs for a chance to win early access before the nationwide retail rollout.