Cloudflare Acquires Human Native to Strengthen AI Data Marketplace for High-Quality Content

NETNET

Cloudflare acquired Human Native, an AI data marketplace that connects content creators and AI developers to facilitate discovery, pricing and purchase of high-quality training data. The acquisition brings Human Native’s team expertise in data monetization to accelerate Cloudflare’s AI-driven services and monetization tools.

1. Cloudflare Acquires Astro to Enhance Web Performance

Cloudflare announced the acquisition of The Astro Technology Company, bringing the Astro web framework team in-house to accelerate development of its high-performance, content-driven web offering. Astro is already used by major brands including Unilever, Visa and NBC News, and counts over 250,000 active developers tailoring sites that load only critical code for instant page rendering. Under the agreement, Astro will remain open source, with Cloudflare committing $10 million over three years to the Astro Ecosystem Fund and partnering with Webflow, Netlify, Wix and Sentry to support community contributions. The deal positions Cloudflare to integrate Astro’s capabilities directly into its global edge network, reducing build times by up to 40% in early beta tests of Astro 6, and improving time-to-interactive metrics for Cloudflare Pages customers by an average of 25%.

2. Cloudflare Strengthens AI Data Marketplace with Human Native Acquisition

In a separate transaction, Cloudflare has acquired Human Native, a UK-based AI data marketplace founded in 2024 and backed by LocalGlobe and Mercuri. Human Native’s platform facilitates transactions between AI developers and over 5,000 content creators, enabling transparent pricing and licensing of training data. While financial terms were undisclosed, Cloudflare CEO Matthew Prince emphasized that integrating Human Native will accelerate the company’s vision for an AI-driven Internet economy. The combined teams will build tools allowing AI teams to discover, purchase and index high-quality datasets, with a target to onboard 100 new data providers and process 50 petabytes of metadata through Cloudflare Workers within the next 12 months. This move aims to create a new revenue stream for content owners and reinforce Cloudflare’s position in the rapidly expanding AI infrastructure market.

Sources

CBB