CVS Health invests $20 billion in digital health tools after survey finds 58% of seniors struggle
CVS Health's research finds 58% of Medicare members say low digital literacy hinders health management and 85% struggle with platform navigation. Backed by its $20 billion tech investment, CVS has launched self-service check-in, Care Paths and community classes to improve seniors’ digital engagement and care outcomes.
1. Study Findings
In the white paper Navigating the Digital Health Literacy Gap, CVS Health found 58% of Medicare members report low digital literacy hinders health management, 85% struggle with platform navigation, 86% are open to digital tools and 71% eager to engage more with digital care options. Respondents report an average of more than three chronic conditions, underlining the need for accessible digital solutions.
2. Digital Initiatives
Building on its $20 billion technology investment, CVS has introduced features like self-service pharmacy check-in, appointment scheduling, digital pharmacy rewards and the Care Paths guidance tool. Oak Street Health community centers now offer smartphone basics classes and internet access to improve seniors’ digital skills and support ongoing care management.
3. Implications for CVS Health
By addressing usability barriers and providing targeted support, CVS aims to boost digital engagement among older members, potentially lowering care costs, enhancing member retention and strengthening its integrated health services model. Successful adoption could drive efficiency gains across retail pharmacies, clinics and its PBM network.