eToro Unveils AI-First App with Proactive Agent Tori, Sub-Accounts and Crypto Wallets
ETOR•eToro unveiled a rebuilt AI-first mobile app featuring Tori, its proactive agent delivering portfolio insights via WhatsApp and Apple Watch, advanced charts and tailored sub-accounts for specific goals. The company also launched a professional-grade desktop platform, a growing app store and instant self-custody crypto wallets under Zengo integration.
1. AI-First Mobile App Launch
eToro’s new mobile app is built around Tori, an AI agent that proactively surfaces market signals, portfolio insights and the drivers behind price moves without user prompts. The app boasts faster performance, customizable portfolio views and advanced charting tools, with Tori delivering alerts via WhatsApp and Apple Watch.
2. Enhanced Trading and Agentic Portfolios
The company introduced etoro edge, a desktop platform offering professional-grade charting and analytics tailored for active traders. Investors can now create or copy AI-driven trading agents that operate within dedicated sub-accounts, enabling 24/7 automated strategies while maintaining full oversight.
3. Expanding App Ecosystem
A growing etoro App Store allows users to add trading and analytics applications built by partners, developers and quants. Developers gain structured access to APIs through the Builders’ Portal, fostering innovation and third-party tool integration within the platform.
4. Crypto Self-Custody and Brand Refresh
etoro integrated Zengo’s technology to offer instant, in-app self-custody wallets for direct ownership of crypto and access to DeFi services. The launch includes a refreshed brand identity with a new logo and the tagline “Know better,” emphasizing clearer, AI-driven decision support.
