Etsy Agrees $1.2 Billion Sale of Depop After $1B 2025 GMV
Etsy has agreed to sell Depop, its fashion marketplace unit with 7 million active buyers and $1 billion in gross merchandise sales, to eBay for $1.2 billion in cash. Depop’s buyer base is nearly 90% under age 34, highlighting Etsy’s decision to divest its youth-focused recommerce platform.
1. Deal Overview
Etsy announced it will sell Depop to eBay for $1.2 billion in cash, marking a strategic divestiture of its fashion marketplace unit.
2. Depop Performance Metrics
Depop generated approximately $1 billion in gross merchandise sales in 2025 and served 7 million active buyers, nearly 90% of whom are under age 34.
3. Strategic Implications
The sale refocuses Etsy on its core handmade and vintage marketplace and is expected to strengthen the company’s cash position for potential reinvestment or shareholder returns.
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Sources
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