Ferrari’s new Luce EV has triggered an 8% share plunge wiping €4-5 billion off market capitalization after critics derided its unconventional design and €550,000 price tag. CEO Benedetto Vigna says customers have made bank transfers for the $638,600 model and order figures will be detailed in July.
The Luce’s radical styling drew social media comparisons to mundane sedans and toasters, prompting critics—including former Ferrari president Luca di Montezemolo—to question its aesthetics and heritage. This reaction sent Ferrari shares down over 8%, erasing approximately €4-5 billion of market value within days of the Rome unveiling.
Ferrari CEO Benedetto Vigna states that clients at the Luce launch have already completed bank transfers for the €550,000 base model (roughly $638,600), underscoring strong demand from both new and existing customers. Exact order volumes will be disclosed in July alongside second-quarter financial results.
Barclays views the selloff as excessive, noting the Luce will represent just 3.5% of unit sales when volume production begins in 2027 and commending Ferrari’s strategic embrace of EV innovation risks. Deliveries are slated to start in the fourth quarter of 2026, with margins expected to align with other high-end models.
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