Gen Digital Survey Finds 52% Need More Summer Cash, 33% of Gen Z Strained
GEN•52% of Americans need more money this summer than last year, with 22% needing significantly more and 33% of Gen Z reporting a major shortfall. 23% of 18- to 24-year-olds are moving back in with family, while 62% plan side hustles and 35% would work 60+ hours.
1. Key Findings
52% of Americans say they need more summer income than last year, with 22% needing significantly more. 41% are cutting back on dining, entertainment and social plans as budgets tighten.
2. Generational Breakdown
Gen Z reports the highest shortfall at 33%, compared to 23% of millennials, 20% of Gen X and 15% of boomers. Among 18- to 24-year-olds, 23% are moving in with family or taking on roommates, 62% plan side hustles and 15% consider adult-content platforms.
3. Implications for MoneyLion
Heightened summer financial pressure may boost demand for MoneyLion's lending products, budgeting and savings tools, and guidance content. Increased side-hustle planning aligns with opportunities for embedded finance offerings and personalized support in its consumer finance app.
