Hagerty Launches Prime Video FAST Channel; Leverages 785 Million-View Library
Hagerty launched a free ad-supported FAST channel on Prime Video with hundreds of hours of automotive content and weekly new episodes across thousands of devices. The channel leverages content that has attracted over 785 million views, while Hagerty protects 2.7 million vehicles across North America and the UK.
1. Launch of FAST Channel on Prime Video
On February 9, Hagerty debuted its free ad-supported FAST channel on Prime Video, making the brand’s automotive storytelling available on thousands of compatible devices. The move provides 24/7 access to Hagerty originals without subscription fees, broadening the company’s digital distribution.
2. Programming and Viewership
The channel offers hundreds of hours of high-quality content with new episodes released each week, featuring series such as ICONS, Revelations and Barn Find Hunter. Hagerty video content has already amassed over 785 million views across digital platforms, highlighting strong engagement with automotive enthusiasts.
3. Strategic Impact on Brand Engagement
By integrating into Prime Video’s FAST ecosystem, Hagerty aims to deepen its connection with its core community and attract new audiences. Enhanced brand visibility in streaming could support insurance membership growth—currently at 2.7 million vehicles insured—and bolster ancillary revenue streams.