JPMorgan Launches Wealth Program for 500,000 Athletes with Tom Brady Council
JPMorgan Chase unveiled an advisory service for more than 500,000 athletes—from high-school and college NIL earners to retiring pros—aiming to curb post-career bankruptcies and drive fees. A nine-member Athlete Council led by Dwyane Wade with Tom Brady, Alex Morgan, Megan Rapinoe and others will steer development of tailored wealth programs.
1. Program Launch and Objectives
JPMorgan Chase unveiled a wealth-advisory service aimed at helping more than 500,000 athletes—from high-school and college NIL earners to retiring professionals—build long-term financial stability and avoid post-career bankruptcies, leveraging its private bank and wealth-management capabilities to capture new fee revenue.
2. Athlete Council Formation
A nine-member Athlete Council chaired by NBA Hall of Famer Dwyane Wade includes NFL legend Tom Brady, soccer stars Alex Morgan and Megan Rapinoe, WNBA champion Sue Bird, plus Jalen Brunson, Kayvon Thibodeaux, A’Ja Wilson and others, tasked with advising JPMorgan executives on tailored programs for athletes at every career stage.
3. Wealth Management Strategy
Under CEO Jamie Dimon’s push to expand its US wealth business, JPMorgan’s unit managed $1.27 trillion in client assets as of December 31 and is targeting $2 trillion over the long term, with the athlete initiative expected to generate millions in advisory fees and attract future clients through high-profile partnerships.