Kontoor Brands' Wrangler Unveils 250 'Beer Chords' Jeans in Third Coors Banquet Collaboration
KTB•Kontoor Brands' Wrangler partners with Coors Banquet and Chase Rice to launch a 32-piece capsule including 250 'Beer Chords' jeans printed in beer-infused ink. The limited drop releases 125 jeans on May 28 and 125 on June 4, plus one fan wins a chance to perform Rice's new single live.
1. Third Collaboration Launch
Kontoor Brands' Wrangler reunites with Coors Banquet and country artist Chase Rice for their third limited-edition apparel collection. The partnership blends Wrangler's craftsmanship and Coors Banquet's Western heritage into a 32-piece capsule spanning jackets, graphic tees, hats and jeans inspired by small-town hard work and rodeo culture.
2. 'Beer Chords' Jeans Innovation
At the heart of the collection are 250 pairs of 'Beer Chords' jeans featuring printed guitar chords from Rice's new single 'Connie Lou' using special ink infused with Coors Banquet beer. This first-of-its-kind design transforms the song into wearable art and serves as the song's world premiere.
3. Drop Schedule and Fan Contest
The collection will release 125 pairs on May 28 at 12:00pm CT and the remaining 125 pairs on June 4 via shop.coors.com. One fan will earn the chance to perform 'Connie Lou' live onstage with Chase Rice through the 'Connie Lou Cover Contest', reinforcing the collaboration's music-driven campaign.
