Kraft Heinz to move stock listing to NYSE from Nasdaq, shares rise

** Ketchup maker Kraft Heinz's KHC.O shares fall 3.5% to $24.45

** KHC announces moving its stock listing to NYSE from Nasdaq

** Shares will trade in NYSE under the same ticker symbol, KHC, starting September 14

** "Kraft Heinz's move from Nasdaq to the NYSE is mainly about brand positioning and investor visibility," says Lale Akoner, global market strategist at Etoro

** Co raised annual sales forecast after beating Q2 sales estimate on August 5

** Stock has fallen about 4% so far this year, as of last close