LiveRamp and Canela Media Partnership Unlocks 30M Hispanic OTT Viewers
LiveRamp partners with Canela Media to provide advertisers seamless access to over 30 million U.S. Hispanic viewers via OTT using RampID integration and interoperability. The collaboration offers more than 1,000 CAS audience segments powered by 300 million device IDs for precise activation, personalization and measurement.
1. Partnership Details
LiveRamp and Canela Media have formed a strategic alliance to bridge data silos and extend LiveRamp’s interoperable RampID to Canela’s OTT inventory. This integration gives marketers direct connectivity to Canela’s platform, unlocking immediate access to over 30 million U.S. Hispanic viewers across CTV and other connected devices.
2. CAS Audience Segments
The partnership makes more than 1,000 Canela Audience Solutions segments available in the LiveRamp Data Marketplace. These deterministic segments span demographics, cultural affinity, genre preferences, device types, lifestyle attributes, income levels, sports and automotive behaviors, and more, all powered by a dataset built on 300 million device IDs.
3. Advertiser Benefits
Marketers gain enhanced reach and activation capabilities, allowing for personalized messaging and improved measurement across OTT channels. The integration supports direct media buys, programmatic activation, and data licensing, plus innovative incremental audiences designed to drive growth beyond saturated markets.