Marcus Hotels & Resorts, a division of Marcus Corporation, has officially opened The Marc Hotel, a 175-room independent property located in the heart of downtown Milwaukee. The new hotel is connected via a climate-controlled skywalk to the Baird Center convention complex and offers seamless access to corporate offices, sports and entertainment venues, Marquette University and vibrant dining districts. This addition raises the company’s owned and/or managed portfolio to 17 hotels, resorts and other hospitality properties across the United States.

Positioned in one of Milwaukee’s busiest districts, The Marc Hotel features 175 guest rooms and suites, a covered parking garage structure and access to over 34,000 square feet of meeting and event space shared with the neighboring Hilton Milwaukee. Guest rooms are outfitted with high-thread-count linens, large workstations, complimentary Wi-Fi, mini refrigerators, coffee makers and marble-topped bathrooms with integrated lighting. The property also benefits from proximity to Hilton Milwaukee’s restaurants and Marcus-developed concepts including Mason Street Grill and SafeHouse.

The Marc Hotel occupies the former west wing of the Hilton Milwaukee, a space that originally opened in 1972 as the Marc Plaza Hotel after Marcus Corporation’s acquisition of the Schroeder Hotel. Although that property was rebranded under Hilton in 1995, the Marc name returns three decades later, reflecting Marcus Corporation’s commitment to heritage branding and market differentiation in an increasingly competitive hospitality landscape.

The launch of The Marc Hotel strengthens Marcus Corporation’s lodging division by enhancing its presence in a convention-driven market and leveraging existing corporate relationships at the Baird Center. The integrated parking and shared event space are expected to drive incremental revenue through room rates, meeting bookings and food-and-beverage spend. To encourage early adoption, Marcus Hotels & Resorts is offering a 20% discount on stays booked through the end of February, a tactical promotion designed to accelerate occupancy rates and generate cash flow during the property’s initial operating quarter.