McDonald’s Launches FIFA World Cup Meals with Collectible Cups and Squishmallows
MCD•McDonald’s is launching FIFA World Cup meals featuring collectible soccer star cups and exclusive Squishmallows to boost restaurant traffic during the tournament. A separate discussion on closing private equity deals during the 2008–09 recession highlights the challenges of securing capital in downturns, with only six U.S. venture deals completing in June 2009.
1. World Cup Meal Launch
McDonald’s has introduced special FIFA World Cup meals featuring collectible cups depicting soccer stars and exclusive Squishmallows plush toys. The promotion aims to boost restaurant traffic and average check values throughout the tournament’s group and knockout stages.
2. Private Equity Deal Experience
A separate discussion detailed the challenges of closing private equity deals during the 2008–09 recession, describing how leadership grew a franchise business from five to 55 units over three years. The team signed a letter of intent in 2008, navigated nine deal changes, and closed at a time when only six U.S. venture deals completed in June 2009, highlighting the difficulty of securing capital in downturns.
