Meta Launches $299 AI Smart Glasses With EssilorLuxottica Partnership and Jenner Edition
META•Meta introduced AI-powered smart glasses starting at $299, built with EssilorLuxottica, in 26 frame styles with prescription lenses and a Kylie Jenner edition. Priced below last year’s $800 Ray-Ban Display, the in-house branded devices aim to scale wearables sales and deliver virtual AI assistance to everyday users.
1. Product Launch
Meta unveiled a new line of AI-powered smart glasses priced from $299, developed in collaboration with EssilorLuxottica. The portfolio spans 26 frame designs, offers prescription lenses and includes a special Kylie Jenner edition.
2. Technology Integration
The glasses incorporate Meta’s latest on-device AI technology to enable virtual assistance directly through the eyewear. Users can access features such as voice commands, real-time notifications and contextual information without a smartphone.
3. Market Strategy
By pricing the glasses well below last year’s $800 Ray-Ban Display model and marketing them under its own brand, Meta seeks to accelerate the adoption of its wearable hardware. This strategy aims to broaden Meta’s consumer base and drive volume sales in its growing hardware segment.
