Nature’s Sunshine Achieves 5% Sales Rise, 10% EBITDA Growth and 47% Digital Revenue
Nature’s Sunshine delivered record annual sales with a 5% increase and fourth-quarter EBITDA up 10%, driven by a 47% digital revenue share. SG&A rose to $48.4 million while the company holds nearly $100 million cash, no debt, and pursues product development and geographic expansion.
1. Record Sales and EBITDA Growth
Nature's Sunshine posted a 5% increase in annual sales and a 10% rise in fourth-quarter EBITDA. SG&A expenses grew to $48.4 million from $43.7 million, reflecting higher digital marketing spend and nonrecurring costs.
2. Digital Business Expansion
Digital channels now account for 47% of revenue, up 260 basis points from the prior year. The company leverages platforms like TikTok, Amazon and direct-to-consumer channels to lower acquisition costs and boost subscription uptake.
3. Strong Balance Sheet and Future Outlook
With nearly $100 million in cash and zero debt, the balance sheet supports ongoing investments. Management plans to drive growth through product innovation, geographic expansion in China and Japan, and potential M&A to reach $1 billion in sales.