NextTrip Hires Three Media Leaders as JOURNY Viewership Hits 250 Million
NextTrip appointed three senior media executives—Casey D'Ambra, Assaf Blecher and Nir Haklili—to expand its JOURNY streaming network via acquired GoUSA TV assets and a KC Global Media JV. JOURNY’s reach spans 250 million viewers, with monthly ad impressions rising from 1 million to 6 million and projected to hit 50–60 million by year-end.
1. Leadership Expansion
NextTrip added Casey D'Ambra as Vice President of Media & Distribution and appointed Assaf Blecher and Nir Haklili as Managing Directors of NextTrip Media. These executives bring experience from National Geographic, Brand USA, Keshet Broadcasting and Warner Bros., positioning JOURNY to scale global content production and distribution.
2. Audience and Advertising Growth
With the acquisition of GoUSA TV assets and a joint venture in Southeast Asia, JOURNY now reaches approximately 250 million connected viewers. Monthly advertising impressions climbed from around 1 million last fall to 6 million today, with forecasts of 50–60 million impressions by year-end.
3. Media-to-Commerce Strategy
NextTrip’s integrated model uses JOURNY’s inspirational travel content to nurture high-intent travel audiences and convert them into bookings through its travel technology platform. The expanded leadership and distribution footprint aim to accelerate ad monetization upstream and drive travel commerce downstream.