Rio Tinto transfers Argyle Pink Diamonds brand to Boodles
RIO•Rio Tinto transferred the Argyle Pink Diamonds brand to jeweler Boodles, completing the transaction on Oct. 1, 2026. Boodles acquired the remaining diamond inventory, brand-related trademarks, website and digital marketing assets.
1. Brand transfer completed
Boodles acquired the Argyle Pink Diamonds brand and its remaining inventory, trademarks, website and digital marketing assets from Rio Tinto. The transfer follows the Argyle mine’s closure, with production ending on Nov. 3, 2020.
