Splash Beverage Group appointed Brady Cobb as Interim CEO effective immediately, with William Meissner resigning as President and other officer roles effective June 1, 2026. Cobb, a board member since February, will also serve as principal executive officer while Meissner transitions to a consulting role.

The company announced a strategic inflection point, advancing its planned transition toward a regulated wellness and cannabinoid-focused consumer platform. Splash aims to leverage evolving federal policy, including President Trump's rescheduling initiative, to tap into a U.S. cannabis market projected to exceed $38 billion annually.

Cobb will partner with the board to stabilize operations, streamline compliance and complete a previously announced transaction to reposition the business. The company will maintain its legacy beverage portfolio while exploring partnerships with established hemp-derived CBD and medical cannabis brands, pending regulatory approvals.