Booking Holdings (BKNG) is a publicly traded Consumer Cyclical sector company. As of May 20, 2026, BKNG trades at $154.63 with a market cap of $120.16B and a P/E ratio of 0.98. BKNG moved -0.31% today. Year to date, BKNG is -27.42%; over the trailing twelve months it is -28.16%. Its 52-week range spans $150.62 to $233.58. Analyst consensus is strong buy with an average price target of $223.00. Rallies surfaces BKNG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
31 analysts cover BKNG: 0 strong buy, 24 buy, 7 hold, 0 sell, and 0 strong sell. The consensus rating is strong buy. The average price target is $223.00.
| Metric | Value |
|---|---|
| Price | $154.63 |
| Market Cap | $120.16B |
| P/E Ratio | 0.98 |
| EPS | $158.22 |
| Dividend Yield | 0.42% |
| 52-Week High | $233.58 |
| 52-Week Low | $150.62 |
| Volume | 8.15K |
| Avg Volume | 0 |
| Revenue (TTM) | $27.69B |
| Net Income | $6.15B |
| Gross Margin | 0.00% |
31 analysts cover BKNG: 0 strong buy, 24 buy, 7 hold, 0 sell, 0 strong sell. Consensus rating is strong buy. Average price target: $223.00.