Booking Holdings (BKNG) is a publicly traded Consumer Cyclical sector company. As of July 4, 2026, BKNG trades at $184.56 with a market cap of $143.01B and a P/E ratio of 1.11. BKNG moved +1.05% today. Year to date, BKNG is -13.84%; over the trailing twelve months it is -19.08%. Its 52-week range spans $150.14 to $233.58. Analyst consensus is strong buy with an average price target of $220.15. Rallies surfaces BKNG's financials, insider trades, hedge fund holdings, congressional trades, analyst ratings, and AI-generated research below.
Booking Holdings’ Hotels Enhance Direct Channels as 26% of Travelers Start on OTAs: More than 26% of travelers now begin trip planning on OTA platforms instead of search engines, boosting early booking share for companies like Booking Holdings. In response, major hotel brands are enhancing their direct channels with price-matching, loyalty perks, and upgraded mobile websites to reclaim bookings.
| Metric | Value |
|---|---|
| Price | $184.56 |
| Market Cap | $143.01B |
| P/E Ratio | 1.11 |
| EPS | $166.52 |
| Dividend Yield | 0.42% |
| 52-Week High | $233.58 |
| 52-Week Low | $150.14 |
| Volume | 0 |
| Avg Volume | 0 |
| Revenue (TTM) | $26.92B |
| Net Income | $5.40B |
| Gross Margin | 0.00% |
28 analysts cover BKNG: 0 strong buy, 21 buy, 7 hold, 0 sell, 0 strong sell. Consensus rating is strong buy. Average price target: $220.15.